The famous Aussie tanning regime
The Fox Tan
![](https://doublemakers.co/wp-content/uploads/2020/09/thefoxtan_feature_main.jpg)
Overview
100% Australian made & owned; The Fox Tan is all about providing you with your best natural tan possible. Their product ingredients are simple yet highly effective with skinfood goodness to nourish and hydrate your skin whilst tanning.
Working with The Fox Tan for many years, we have helped shape and evolve their website by providing a custom Shopify theme solution. Focusing on optimising the site for better conversion while ensuring the visual design aligns with their brand personality.
Visit websiteScope
- Shopify Development
- UI & UX Design
- Web Design
Industry
- Commercial
Double Makers has helped our startup tremendously within the E-Commerce space showcasing a vast knowledge of Shopify and business backend integration via CMS systems. We've had the pleasure of collaborating and nurturing a solid rapport over many years to help mature and further develop our online business to meet the demands of the times. Thanks to their timely efforts, we've seen a successful increase in online sales and performance across our entire platform. Double Makers truly is amazing at what they do!
Olivia Zorzut
Co-founder, The Fox Tan
![The fox tan desktop hero banner](https://doublemakers.co/wp-content/uploads/2020/09/THEFOXTAN_hero-desktop@2x.jpg)
The Challenge
Their old website didn’t reflect the true identity of their brand personality; thus, the audience engagement hasn’t been consistent from month to month.
The Solution
Working with The Fox Tan for many years, we have helped shape and evolve their website by providing a custom Shopify theme solution. Focusing on optimising the site for better conversion while ensuring the visual design aligns with their brand personality.
![The fox tan female model holding rapid candy oil bottle on the beach](https://doublemakers.co/wp-content/uploads/2020/09/the-fox-tan-model.jpg)
![Hand holding iphone of the fox tan home page](https://doublemakers.co/wp-content/uploads/2020/09/the-fox-tan-iphone-mockup.jpg)
![The Fox Tan Accelerators and Hydration page desktop design](https://doublemakers.co/wp-content/uploads/2020/09/THEFOXTAN_home_categories-desktop@2x.jpg)
![The Fox Tan female model holding rapid face tanner bottle](https://doublemakers.co/wp-content/uploads/2020/09/the-fox-tan-model-03.jpg)
![The fox tan female model on the beach holding rapid candy oil bottle](https://doublemakers.co/wp-content/uploads/2020/09/the-fox-tan-model-02.jpg)
The results
- 25% increase in conversion rates over 90 days
- Web design refresh that aligns with The Fox Tan brand and their existing social channels that provides users with a cohesive experience
- Long-term partnership with Fox Tan that enables us to dive deep into their ideal audience profile, purchasing preferences and habits thus we help optimise the site for their customers.
![The Fox Tan Ipad mock up bundle](https://doublemakers.co/wp-content/uploads/2020/09/the-fox-tan-ipad-mockup.jpg)